In 2025, micro-influencers will be the real stars of social networks. After a period of domination by "macro-influencers", the tide is turning and the small committed accounts will take their revenge. At MY BOOST, we have seen this trend emerge in recent months and we are convinced that 2025 will be the year of micro-influencers.
The era of macro-influencers is coming to an end
For years, brands have flocked to Instagram and TikTok accounts boasting millions of followers. The objective was simple: benefit from massive exposure thanks to these “macro-influencers”. But this strategy quickly showed its limits. The audiences of these large accounts are often poorly engaged and conversions are struggling to keep up. More and more brands are realizing that focusing on quantity rather than quality is not the best solution.
Authenticity, the new key to success
Consumers are increasingly sensitive to the authenticity of the content they consume. They prefer to follow accounts that are similar to them, with whom they can identify. This is where micro-influencers have a decisive advantage. Their communities are ultra-engaged and loyal. When they recommend a product or service, their subscribers listen and act.
More concrete results for brands
At MY BOOST, we see that campaigns carried out with micro-influencers are much more effective than those carried out with stars with millions of subscribers. Engagement rates are significantly higher and sales follow. Brands are gradually understanding the benefit of focusing on these niche accounts rather than on excess.
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